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Question1: The team has completed their analysis on a vast amount of collected data and agree on their recommendations for action.However, they are having difficulty in developing the appropriate messages to support their recommendations.The business analysis professional suggests which technique to assist the team?
Question2: A financial software company has growth and expansion as one of their top strategic priorities for the year.The senior executive team would like to assess their sales performance over the last 3 years to help set sales objectives. In discussion with the business analytics manager, for a comprehensive sales report, the sales lead recommends looking into the number of contracts signed over the past 3 years and the dollar value for the signed contracts. Which other question is important to consider when evaluating sales performance?
Question3: The interplay between enterprise systems and data analytics can be envisioned at various layers. The layer that connects the business processes to data analytics is the:
Question4: To support their recommendation, the analytics team has identified investment and resources required to implement. The team has also identified key activities and events that are required to transition the organization through various stages to the future state.This information is clearly articulated in the:
Question5: A real estate broker is tracking monthly sales between two of its teams. The results have been visualized. What insights can be drawn from the chart?
Question6: A consumer products company gained popularity with increased growth and brand recognition with one of its products. Although they have a loyal customer base and past year's performance results have shown steady growth, the Senior Leadership team wants to keep product leadership as their primary strategic priority.What would be their primary goal?
Question7: The analytics team has established two equally strong potential recommendations which will deliver the desired outcomes with similar benefits to be derived from each one. On the surface there is no discernable difference in costs or schedule for either option. To help the analytics team reach arecommendation the business analysis professional recommends the team:
Question8: A data scientist is performing statistical analysis and is interested in graphically depicting the data set according to the associated quartiles Minimum, First Quartile, Median, Second Quartile, Third Quartile.Which technique would allow for the display of this statistical five number summary?
Question9: A real estate broker is tracking monthly sales between two of its teams. The results have been visualized. What insights can be drawn from the chart?
Question10: The marketing department for a major restaurant chain is interested in testing a Kids Eat Free campaign to determine if it will help to increase sales. They are interested in piloting the campaign to determine which day of the week will improve sales the most.The campaign is launched across 7 cities with each city promoting a different day of the week. The sales data is collected and provided to a team for analysis. What concern might the analytics team have regarding data quality across cities?
Question11: An HR manager attended a conference where the topic of HR analytics was presented. The manager returned to the office feeling strongly that analytics could be used to guide hiring decisions in the future. Which of the following results would assist the HR team in making such decisions?
Question12: A brainstorming session is conducted to identify the research questions to be explored within an analytics project. During the brainstorming activity which of the following should happen?
Question13: A lab is conducting a study on protein interactions. They have used the data to create a graph visualization. In graph visualization, what would a layout be?
Question14: Allegra Consulting is planning on establishing an analytics system to track career progression of their consultants. Elicitation will be used to identify the required features. How would brainstorming be used to prepare for elicitation?
Question15: The analytics team is identifying research questions to address a business problem. The business analysis professional reminds the team that the most important dimension to consider is the:
Question16: A real estate broker is tracking monthly sales between two of its teams. The results have been visualized. What insights can be drawn from the chart?
Question17: A job satisfaction study is being considered. Half of the employees of the company will be interviewed by senior managers and the other half of the employees will be interviewed by an external market research company, using the same set of questions. Which of the following might be a concern for using this approach to collect study data?
Question18: A large retail chain has asked their analytics team to complete a study on their customers' purchasing patterns.The analyst assigned to the study has decided to draw further insight by grouping customers based on their purchasing habits.This clustering approach is an example of:
Question19: A government agency is conducting a study on the performance of 12th grade students' in mathematics across the country. In particular, they want to understand if there is a relationship between intelligence and scores, as well as the difference in performance between various locations. Which combination of inferential statistics procedures should be used?
Question20: A marketing department has established an analytics team. The analytics practice is stand-alone and analysts have limited insights into corporate strategy. Which is an expected result for analytics practices operating at the business unit level?
Question21: A call center has requested to review their sales conversion data for the month. The analyst working on this request is trying to identify the chart that will effectively present the data, which includes: the number of leads, the number of calls made, the number of calls completed, the number of customers interested and the number of sales. What chart should the analyst use to show the values across each stage of the pipeline?
Question22: The analytics team has been asked to provide an estimate of the number of customers they expect to have in 12 months. They debated how accurate that figure needs to be and determined that based on the availability of good data, they could predict within + or - 10%. This is an example of a:
Question23: Senior executives in a large organization receive numerous sales reports of every sale through a corporate dashboard on a weekly basis. The executives are considering budget increases for various functions but would like to know if they are obtaining good returns for current budget allocations. They ask the analytics team to research and answer: "How effective is our marketing spend?" This question is:
Question24: An analyst is looking at a particular dataset that includes the scores across all 8th grade students, across three schools. The analyst is trying to determine which type of statistics average to use to best represent the results.On looking through the dataset, the analyst has identified a few extreme outliers. As a result, the analyst was led to use the following type of average:
Question25: An analyst is interested in providing a visual diagram to compare and contrast the characteristics of four different solution options. Each option should be represented by their cost, value, and risk level. What type of chart would accomplish this task?
Question26: What is the relationship between a Customer entity and an Order entity, where a customer entry will be present in the Customer entity only if they have made an order?
Question27: The analytics team has completed their analytics work and have agreed on a set of five key recommendations.They are now discussing how best to communicate these recommendations to the finance, customer service, and marketing teams. Recognizing that this is a diverse set of stakeholders, the business analysis professional reminds the team:
Question28: Operation managers are concerned about the increasing attrition rates in the call center. A series of interviews is being conducted with call center agents to collect information to better understand the problem.Interviewees will ask open and closed ended questions that are both quantitative and qualitative. Which of the following is considered a qualitative open-ended question?
Question29: A fifty-year-old brick and mortar business is interested in determining the potential for selling their current products online. The sales director has asked the analytics team to predict future sales for their most popular product. A simple question is formed "Would you buy this product online?" The sales director would like to survey students from local colleges and universities within a 50km radius.As a result, the team will conclude:
Question30: An HR manager attended a conference where the topic of HR analytics was presented. The manager returned to the office feeling strongly that analytics could be used to guide hiring decisions in the future. Which of the following results would assist the HR team in making such decisions?
Question31: A marketing director has asked the question 'How many product purchases are expected this coming year given the current marketing campaign?". What type of analytics would be performed to answer this question?
Question32: A business analyst manager is planning budgets for the new year, and training opportunities for his team of business analysts. The manager sends out a survey to the team to obtain their top interests within the seven areas of training opportunities. The team results were compared against the manager's personal rating. What can be deduced from the following chart with regards to the survey results?
Question33: A Data Dictionary is being developed for an employee database. When reviewing the data dictionary, the analyst recommends adding another primitive data element. Which element would be suggested?
Question34: While formulating the results from completed analysis, the analytics team is applying different techniques to determine an optimal solution to the specified business problem. Which of the following runs the risk of introducing bias in their decision making process?
Question35: A data dictionary is being developed for a dataset describing a company's customer base. Within the data dictionary, which of the following represents a composite data element?
Question36: The results for a certification exam were revealed in percentage and percentile. How would you infer the results for an attendee at: 75%, 90th percentile?
Question37: A real estate broker is tracking monthly sales between two of its teams. The results have been visualized. What insights can be drawn from the chart?
Question38: An analytics team has been asked to answer the following question: "Given that you're a customer, would you work at our company?" The team is concerned about answering this question because it is:
Question39: A food and beverage company would like to administer a survey to obtain customer insights about a new cookie product recently launched. A data team is asked to build the survey paying careful attention to reduce the degree of sampling error.Which criteria would help the team meet this objective?
Question40: A financial institution is interested in leveraging analytics to address a recent surge in credit card fraud. The company has decided to invest in streaming analytics to obtain instant access to real-time data to stop fraudulent behavior before it occurs. Which practice will help the financial institution integrate the data as it is collected?
Question41: The architecture team puts forth a solution architecture that integrates multiple data sources from within and outside the organization. The architecture provides the foundation to source a new analytics program. If one of the objectives of the analytics team was to provide 'one source of the truth', this objective would be referring to which of the following?
Question42: Interested in building out the analytics capability based on the positive results obtained by past analytics efforts, the Chief Marketing Officer (CMO) pitches the idea of using analytics to guide future decision making across the enterprise.Before allocating budget to build up an enterprise analytics practice, the decision makers should:
Question43: The analytics team scheduled a meeting with key stakeholders to present their recommendations. The team envisioned this as the final step of their work and fully expected complete acceptance of those recommendations, particularly given that very few questions were asked. They were surprisedwhen they received word that the organization wasn't ready to move forward. What did they overlook?
Question44: An analyst is interested in determining whether their company is charging the right prices for their products.Before creating a research question to frame their data analysis, they review a research study provided by the sales department and review several competitor websites.Which statement is true about document analysis?
Question45: As the organization looks to advance its analytics practices, the topic of provisioning access to executive dashboards and visualizations is under discussion. Establishing standards and implementing role based logins to executive dashboards will address:
Question46: An analyst is tasked with helping the sales team make better use of its data to support informed business decision making. The analyst creates the following research question 'How can shipping costs be lowered in the northeast to remain competitive?'.This question:
Question47: A large car manufacturer is interested in comparing the number of sales for a specific model of electric car across all 50 US states.The data analytics team sourced and acquired the data, and the business analyst created the model to compare sales across states.In a meeting to review the results, the feedback received included several complaints concerning an inability to distinguish the number of sales per state. What model would result in such confusion?
Question48: The Vice President at a commercial goods manufacturing company wants to create annual objectives for the team based on the company's latest strategic goals. The Vice President has reached out to the business analytics team for data analysis that will help build SMART objectives. What type of analytics will help with creating these objectives?
Question49: Interested in ensuring that analytics continues to contribute value to the overall organization, the lead analyst suggests developing a long term plan to define how the enterprise will identify, store, manage, share, and use its data long-term.The analyst is proposing the development of a:
Question50: A real estate broker is tracking monthly sales between two of its teams. The results have been visualized. What insights can be drawn from the chart?
Question51: An online retailer has been successful utilizing analytics to guide decisions on product placement and marketing spend.Management has requested a task force be assembled to make recommendations on how to further develop their analytics capabilities. To begin this work, the task force builds a model to develop a shared understanding about customer segments, customer relationships, key partnerships, and the company's value proposition. The team has leveraged the following model to facilitate this discussion?
Question52: A small business has recently launched their website and wants to understand how the website is being used.In particular, there is interest in identifying which areas of each page receive the most attention. The analyst has decided to communicate this information by displaying the top pages overlaid with colours denoting the volume of clicks.What type of visualization technique is being used here?
Question53: A large telecommunications company wants to increase their Average Revenue Per User per month by 5%, by end of year, to increase revenue in a highly competitive market. From a SMART target perspective, what is missing?
Question54: A private school has decided to include bullet charts in students' end of year performance report. It will depict the student's score against the highest score achieved in that grade, and the qualitative category that the student's score falls under.Should a column chart be used instead?
Question55: The sales department is interested in using business analytics to better understand their customer's purchasing habits. During the process of sourcing data, the analyst discovers geographic differences in how sales data is being recorded. The analyst would like to influence how the organization strategically plans for business analytics. Which practice, would move the organization closer to meeting this objective?
Question56: The analytics team has been asked to assess sales data from their company's website with the hopes of providing insights to help increase online sales. It's the first time the team is looking at this specific data and they are concerned about the quality of data that has been captured. They decide to use the following approach as the next step:
Question57: An analytics team is interested in reviewing the results of a public opinion poll that is going to be conducted at the end of the month. One of the factors the team is interested in, is ensuring the result set is statistically significant. Why would this factor be important to the team?
Question58: A grocery store chain has requested help in determining how customer preferences are changing with regards to home delivery. An analytics team has completed researching the number of online orders received requesting home delivery versus in-store pickup. The business analyst has selected a model to enable a quick comparison between curbside pick-up, in-store pickup, and home delivery for the last 3 years.Which model has the business analyst chosen?
Question59: The results for a certification exam were revealed in percentage and percentile. The results for one of the attendees was: 75%, 90th percentile. What is the value in sharing the percentile score?
Question60: An analyst is performing regression analysis and reviewing the results. They would like to rescale the variables in the model to more clearly reflect the relationship between the regression coefficients.Which technique could be used to rescale the variables?
Question61: The research question prompting the use of analytics is well-defined. The team obtains the results and determines that the source data did not provide reliable results. As a result of this finding, the team modifies the original question to one that can be answered by the data. What is a risk that could impact the value of this analysis?
Question62: The analytics team has been asked to determine if the organization should launch their highest revenue generating product into the North American market. To date, this has only been available in Eastern Europe.To answer this, the team formulates several research questions, including:
Question63: A new dataset describing employee salaries is received by a company. A colleague wonders whether a variable follows a Gaussian distribution. Which of the following plots would demonstrate this?
Question64: Analytics is being used to estimate the number of machine breakdowns a company will experience next year.The business analyst provides an optimistic estimate of 10 breakdowns, a pessimistic estimate of 100 breakdowns, and a most likely value of 50 breakdowns.What type of estimation is being used?
Question65: Which attribute in the Customerissues entity would be categorized as unstructured data?*CustomerlD*ConcernCategory*ConcernSubCategory*AgentID*ComplaintNotes*lssueResolved(Y/N)
Question66: A manufacturing company, specializing in turf maintenance equipment, has recently seen a decline in their lawn mower sales. As a result, the analytics team is asked to review the latest customer satisfaction survey results. An analyst on this team creates a report for senior management with attractive visuals, supported by the KPI results. Upon reviewing the report, the analyst's manager mentions that the report is missing the narrative. What does this mean?
Question67: An analytics system is being developed by relying entirely on research questions that are framed using the results from benchmarking. Which research question is being asked?
Question68: From a prior analytics study, a telecommunications company has concluded that due to the maturity of the market the cost of obtaining new customers is on the rise. As a result, the company wants to increase their efforts on retaining customers. One of the key performance indicators that will help them track their progress in this area is the rate at which customers leave/unsubscribe from their services over a given time period.Which performance indicator is this referring to?
Question69: An analyst at a phone manufacturing company is preparing a dashboard for Senior Executives that will cover past year's performance. It will be used in the upcoming senior leadership team meeting to make strategic decisions for the new year. While analyzing the data, the analyst found a lot of interesting revelations related to performance. What should the analyst keep in mind when preparing the Executive dashboard?
Question70: An analyst calculates the average, median, and mode values for a dataset.What type of analytics is the analyst performing?
Question71: A real estate broker is tracking monthly sales between two of its teams. The results have been visualized. What insights can be drawn from the chart?
